Writing: Seitel vs. Scott

Seitel seems to be more focused on public relations in the period from 1995 to 2003. Scott seems to focus from about 2005-current (2014). Both adhere their advice and rules in their respective times. Neither is wrong, and for all considerations both are completely right. However, Scott seems to be more effective because his techniques, for lack of a better term, are more up-to-date and involve full use of online public relations and related uses. Seitel is focused on public relations for print, such as newspapers, magazines, etc. The only way to reconcile the differences, in my opinion, is to use both appropriately in the correct context and with the appropriate audience/target market because Scott and Seitel have extremely useful tips and expert advice.