Societal Factors in Internal Communication

What societal factors have caused internal communications to become more important today than in the past?

Societal factors can consist of online communications and digital communication because with both communication can happen nearly anytime, anywhere, and instantaneously. However, both factors have influenced the efficient means of communicating via online or digitally because the communication is not face-to-face. Therefore the back-and-forth can take place over a long period of time. Five minutes worth of face-to-face interaction could be a day worth of communicating digitally. The importance of internal communication must be stressed because communicating internally shouldn't take an entire day to say five minutes worth of words. Many employees may become complacent with the efficiency of online and digital communication and therefore don't deem face-to-face communication as important. However, the fact is the opposite is more true than it ever has been.

What are key considerations to make when communicating with employees?

Key considerations are trusted communication tactics or guidelines to stick by and include: willingness to express dissent, visibility and proximity of upper management, priority of internal to external communication, attention to clarity, friendly tone, and lastly a sense of humor.

What do important employee communications strategies consist of? 

Effective employee communication starts with how information is received and perceived by the employees, therefore three questions must be asked about employee communication and information:
-Is management able to communicate effectively with employees?
-Is communication trusted, and does it relay to appropriate information to employees?
-Has management communicated its commitment to its employees and to fostering a rewarding work environment?
Furthermore, strong employee communication must be strategic, honesty, open, and consistent.

Writing: Seitel vs. Scott

Seitel seems to be more focused on public relations in the period from 1995 to 2003. Scott seems to focus from about 2005-current (2014). Both adhere their advice and rules in their respective times. Neither is wrong, and for all considerations both are completely right. However, Scott seems to be more effective because his techniques, for lack of a better term, are more up-to-date and involve full use of online public relations and related uses. Seitel is focused on public relations for print, such as newspapers, magazines, etc. The only way to reconcile the differences, in my opinion, is to use both appropriately in the correct context and with the appropriate audience/target market because Scott and Seitel have extremely useful tips and expert advice.

Writing for the Ear, Writing for the Eye

How should one write for the ear?  Do you think these writing guidelines are different from writing for the eye?  Why or why not?

When writing for the eye, one wants to consider writing for the reader. A reader is a person who is more apt to scan material quickly and pickup on important facts and details and all the while comprehending what he or she just read. Also a reader can checkup on a writer in the sense of finding out facts about the article and also the author of the article. However, online readers are impatient and ever changing.

When writing for the ear, one wants to consider if he or she is able to withstand a dramatic increase in standards than writing for the eye. Writing for the ear is a gamble because the writer has but a single chance to catch the listener's attention quickly. Otherwise the listener opts not to tune in again to the message.

Writing for the eye is different than writing for the ear because readers will take extra time to read and/or scan material in the message obtaining pertinent facts and details. Listeners, more often than not, only pay attention to a message once and if the message doesn't stick then the listener moves on.