How Does a Blog or Video go Viral?

Blogs have the tendency to go viral due to a few reasons, which include:

• "Sneezers" who are early adopters in a social group and the sneezers embrace a new trend and spread the word about the new trend.
• People crave authenticity and consumers feel better connected to third-party "endorsers" of products and services, who are respected amidst organizations who attempt to "ad speak" the same product or service.

Sharing videos and blogs has become easier than ever, especially with apps such as Vine and social media sites such as Twitter and Facebook.  Advice for posting a video to go viral would be to make the cutest video of kittens and post on Facebook, Twitter, YouTube, etc. and watch the view roll in.

Scott vs. Seitel Rules for Media Relations

Scott's rules for media relations seem to focus solely on the Internet and activities within. Some of the rules include online media rooms, following journalists on Twitter to learn what interests the journalists, once you learn the interests you can send a pitch adhering to said interests, and he even covers blogging.

Seitel's rules seem to focus on the rules about dealing with journalists and reporters and the physical side of Public Relations. Scott focuses on the virtual side of PR-ing whereas Seitel addresses the person-to-person side. He addresses topics such as becoming a trusted source, talk when not "selling", don't try to buy a journalist, there is no standard-issue reporter, and a reporter is a reporter.