Chapter 4 Discussion

Discussion example: 

An 18-year-old celebrity is reported to have received a DUI from drinking and driving. His actions are blasted on television. In an attempt to regain goodwill with the public, he submits to go into rehab and then funds kids against underage drinking fundraiser. The emotion aspect under the power of persuasion is used in this example.

5 Examples of Receiver's Bias in Communication

1) Stereotype - A person can make the mistake of being or labeling a stereotype. Stereotypes are an inevitable part of our society and the world.

2) Symbols - People can also make assumptions about symbols such as the swastika, which could hinder communication. 

3) Semantics - The semantics of communication are dire because one word may have one or several meanings. For example saying ‘economic freedom’ over ‘capitalism’, or even Obamacare and The Affordable Care Act. Both are the same, but people may think the words or phrases are different. 

4) Peer Groups -  Peer groups play a huge role as well. Peer pressure can control the say of a group of people and using peer pressure can be used to influence communication within a group.

5) Media - Lastly, since new media is the popular form of communication, people can easily misconstrue a message because you can’t put a tone of voice or show emotion and body language virtually. Communicating through new media is when word choice is a major component of communication. A person could easily miscommunicate a message by the words he or she chooses.

Does the Field of Public Relations Need a Publicist?

In my response to the question, I will initially state there is already a publicist for Public Relations and as a side note of course the content in my post is entirely of opinion. Many sources already capture major public relations such as ESPN coverages of sports teams when a sports organization gives a P.R. campaign or a P.R. representative speaks on behalf of the sports organization. Also, PR Week the magazine indubitably covers major P.R. occurrences.

-Dave D.

Aggressive inline skating has brought me many joys in life. Numerous opportunities for expansion in my personal and professional life. Rollerblading is my number one passion and will always remain so. It has also given me chances to travel and meet a variety of people including people from the U.K. and South America. I've competed in about six contests and have always made it to the finals in each contest and because of that have obtained a sponsorship. I'm looking forward to the future of rollerblading in my life.